Food startup Wegan Foods , grabs funding from UAE Princess
Wegan Foods, a Mumbai-based food startup has raised an undisclosed sum in funding from Her Highness Sheikha Arwa Al Qassimi, a member of the royal family of Sharjah and Ras Al Khaimah.
Wegan Foods is soon to launch a range of healthy, dairy-free, pantry staples for the growing vegan community in India.
The funding will be used for scaling the commercial kitchen, inventory and for brand building. It will initially be launched in Mumbai via modern trade and specific food delivery app platforms.
Sheikha Arwa Al Qassimi has supported the vegan food kitchen in the form of an undisclosed amount of funding. Qassimi who has worked earlier with Indian foundations like Food for Change and India Cares was taken by the fact that Wegan Foods is going to have a 90 percent women workforce.
“I was impressed with the fact that Kinjal plans to have a 90 percent women workforce by hiring from organizations that groom and empower women from disadvantaged backgrounds. This is the biggest motivation for me. Globally, I have been an advocate for women’s rights and see this investment as a step in that direction,” Sheikha Arwa Al Qassimi said.
Kinjal Darukhanawala, founder and CEO Wegan foods said the brand seeks to be an ethical and transparent brand. He said Wegan Foods will have ‘happy kitchens’ with women dominated team. Darukhanawala said, “We are creating a range of products that are delicious and dairy free”.
Wegan Foods will soon target the growing vegan community in India with its range of fresh, healthy, dairy-free, pantry staples.
“The idea is not just being vegan but also carrying a line of products that are delicious and nutritious for all age groups to devour. A lot of people have preconceived notions about vegan food. Our brand plans to banish these notions.” Darukhanawala added.
Wegan Foods’ first product, Dairy Free Cheese, will be launched in October 2017. This non-dairy cheese. The Vegan Cheese is soy-free, gluten-free
Wegan Foods was founded in 2017 with the idea of serving the growing community of vegans and people looking out for dairy-free options in India.
Today, several local restaurants in Mumbai and around other metros have launched special vegan menus to cater to vegans, lactose intolerant folks, and flexitarians who opt for healthier food choices from time to time.
Currently, places like Veganbites, Yogisattva, Vegan Tiffin, Bombay Bizzare Bakers, etc. provide vegan food in Mumbai.